Not everyone guesses: what “subtle message” is hidden in the Coca-Cola logo

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Coca-Cola is one of the most recognizable global brands, known for its signature red packaging and white font.

Coca-Cola is one of the most recognizable global brands , whose iconic logo is instantly recognizable on supermarket shelves. But it turns out that there is a hidden meaning behind this design. The Daily Star writes about it.

Global brands are constantly striving for recognition, and their success largely depends on the impact and recognition of logos.

“Companies cannot ignore the value of a great logo. He is the connection between the company and potential customers, and it is his customers who will remember him the most,” comments Richard Lau, president of LOGO.com, a leading company in the field of logo design and marketing strategies.

For his In words, although the Coca-Cola logo may seem like just an artistic rendering of the company's name, the elongated tail of the letter “C” is believed to represent a smile, emphasizing the company's focus on giving happiness and joy.

“This subtle message may go unnoticed, but it subconsciously creates a positive association with the brand in the minds of consumers,” noted Richard.

It's worth it add that Coca-Cola openly shares the history of its iconic logo, telling about its evolution over the years on its official website. The recipe for the famous drink was perfected by Dr. John S. Pemberton in May 1886.

He was a pharmacist in Atlanta, Georgia and developed the syrup for Coca-Cola. This cherished drink, combined with soda water, quickly gained popularity.

The Coca-Cola website recounts how Dr. Pemberton “carried a pitcher of the new product down the street to Jacobs Pharmacy in Atlanta. There they tried it, found it “excellent” and put it on sale as a carbonated fountain drink at five cents a glass.”

It was his accountant, Frank M. Robinson, who proposed the name “Coca-Cola” and ” wrote the font that is known today”. He thought that “two C's would look good in advertising.”

Robinson designed the company's name in the Spencer typeface that was popular at the time. The logo underwent a number of variations, radical changes and reforms until the end of the 1960s.

By 1969, the iconic logo we know today was formed. The logo, named “Arden Square”, appeared with the Coca-Cola font highlighted by a white “wave”, or “dynamic ribbon device”. It remains the business card of the brand to this day.