Why do this leather label attach to the back of jeans over 100 years

0

You probably have noticed that almost every jelly. At first glance, the thing is absolutely unnecessary and useless, it would be quite possible to wear jeans without it. But few people guess that the tradition of sewing such tags is a whole story. Jeans began to sew everyone who was not lazy. Jeans creators LEVI's encountered a whole wave of counterfeiting and decided to protect itself. On the belt began to sew a leather jacron with a company emblem – horses, which could not break jeans.

the secret was that such a tag could only be made on special rare equipment, which at that time was the perfect protection against fakes. Thus, the brand began to cut off the handicraft market. The brands invented their own variations with technical turns: printing with indelible ink, embossing and other effects.

what about the real benefit of such tags, it really is. It has been observed that the waist of jeans gradually stretched from the long wearing. And a thick jacron on the belt, overdue with strong threads, gave the design of additional stability. That again distinguished quality goods from cheap fake.